Research Paper on Pollution Prevention

Plan for Project Implementation

Plan for Project Implementation Setting and Room Arrangement Due to the fact that the target audience include students originating from various cultures, it is highly important to invite all students into discussion with leaving no one to be unrecognized. In this respect, a cross-cultural approach should be introduced while forming class groups.Advertising We will write a custom essay sample on Plan for Project Implementation specifically for you for only $16.05 $11/page Learn More In groups with students from different countries, there is a higher probability of exchanging experiences and acquiring knowledge on the specifics of copyright laws in India, Asia, and Japan. However, each lesson should be aimed at discussing a common topic that would reconcile all presented cultures. The best solution here will be analyzing the following topics: Introduction to copyright law; Basics definition of copyright laws; History and origins for copyright law; Discussing existing agreements, type of lic ensing, and assignments; Studying copyright with regard to traditional knowledge, economic development and authors as presented in the considered countries; Disparities between American copyright laws and the one established at the international level In addition to the above, the final lesson should focus on assessing students’ knowledge and experience in implementing and using U. S. copyright laws. The teacher’s main task here is to make students quickly accommodate to the mode of learning and learn the specifics of sites usage. Increase in motivation can also be achieved if students get more involved in the problems they should overcome as well as objectives teacher pursue. Audio-visual media platforms needed The project implementation should start with working out specific training courses for international students to freely utilize the created site. Particular emphasis will be placed on identifying the definition of copyright laws, reasons for studying this issu es, and consequences for copyright law infringement. This matter will be considered from an educational perspective to increase students’ academic awareness. The training course will be placed on the website so that everyone can access it freely. The lessons designed will involve overview of presentations, video, and audio materials and, therefore, students will need specific software enabling them to look through these lessons and presentations. In order to spark students’ interest in the subject and motivate them to learn more about this issue, online thematic forums will be organized where students will be able to discuss the most burning issues dedicated to the problem of copyright laws.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Such an option will enable students to expand their knowledge on specific issues, gain experience through engaging in activities connected t o lifetime experience. In addition, cross-examination and online communication will also contribute to students understanding of disparities among copyright systems in different countries. It should be stressed that the usage of online presentations involves specific knowledge on building charts, diagrams, and tables. These principles should be conceived before proceeding with the actual study. Enhancing Students’ Computer Knowledge and Eliminating Problems with Knowledge Management In order to better handle the site designed for learning the basics of copyright laws, students should also acquire sufficient skills in managing software and other computerized equipment. Computer assisted instruction is crucial for drill-and-practice activities and for solving problems connected with computer technology. Advanced knowledge on communication technology will help students to facilitate their study and interaction with teachers and their peers. While evaluating knowledge management techniques, teachers should pay close attention to gaps each student has in terms of their level of understanding of computer essentials.

Leadership Assignment Example | Topics and Well Written Essays - 250 words - 4

Leadership - Assignment Example These ethical standards governing the existence of human life encompass diverse realms of endeavors including business entities. As businesses comprise a greater majority of the world’s human activities, the importance of studying ethics come as a necessity rather than a matter of natural occurrence. During the 1990s, the study on business ethics have been clearly structured and formalized through acknowledging it as a necessary part of business operations. Ferrell, Fraedrich & Ferrell (2009, 6) define business ethics as â€Å"the principles and standards that guide behavior in the world of business†. In the field of accounting, for example, Smith & Smith (2010) indicated that ethical issues were clearly identified in its practice as evidenced by the book written by Michael Josephson describing the â€Å"Ten Universal Values, as follows: honesty, integrity, promise-keeping, fidelity, fairness, caring, respect for others, responsible citizenship, pursuit of excellence, and accountability† (Smith & Smith, 2010, par. 10). Likewise, with organizations venturing in international markets, the tenets of moral and ethics need to encompass standards and guidelines which widen the jurisdiction of business ethics internationally. As averred by Enderle (1997), â€Å"business ethics is an emerging and dynamic field, depending strongly on economic factors, but also on political changes and a growing awareness of value conflicts and ethical and environmental demands† (1475). Business ethics discusses the concepts on leadership and management where managerial responsibilities for the conduct of subordinates need to conform to ethical codes for guidance and compliance. The study of ethics give direction to promote the ethical behavior expected of stakeholders in the business setting. It assists individuals and groups in understanding the ways to cope and address conflicts

Liberal Education Essay Example | Topics and Well Written Essays - 750 words

Liberal Education - Essay Example Liberal education focuses on training the individual to use their own mind rather than simply regurgitating facts and specific methods as might be necessary in more technical fields. â€Å"This distinction goes back to Aristotle, who speaks of liberal, that is to say, free learning as being done for its own sake and not as a means to an end† (Brann, 2000). Rather than a rehashing of established facts and figures, a liberal education works to develop human understanding one person at a time. William Cronon (1998) identifies the liberally educated person as having numerous characteristics that can only be acquired by the kind of thoughtful dialogue and exploration this type of study can produce. According to Cronon, liberally educated people â€Å"Listen and they hear †¦ they read and they understand †¦ they can talk with anyone †¦ they can write clearly and persuasively and movingly †¦ they can solve a wide variety of puzzles and problems †¦ they respe ct rigor not so much for its own sake but as a way of seeking truth †¦ they practice humility, tolerance and self-criticism †¦ they understand how to get things done in the world †¦ they nurture and empower the people around them† and they make connections between these things. The subjects that are learned through a liberal education are thus not as clearly defined as those offered in more vocational fields. â€Å"While students should certainly learn some of the fundamental arts of inquiry such as logic and linguistics in the broadest sense as well as a lot of mathematics and experimental science, †¦ [these years should be used] for learning to be a human being† (Brann, 2000). Daniel Sullivan (2007) indicates that the subjects in which a liberal education might be pursued can lead to a wide variety of careers. These include the diplomat, the physician, the parents, the lawyers, the novelists, the manufacturers

The benefits of technology in giving presentations Essay

The benefits of technology in giving presentations - Essay Example Nowhere has the development of technology had a greater impact than in the domain of communication. In the world of academia and business, the usage of proprietary software like Microsoft PowerPoint, Word, Excel and Outlook have become quite common. The PowerPoint software in particular is a potent tool in giving presentations. Students use it to present their seminars; lecturers and professors use it to impart knowledge to their students; and business executives use it to convey ideas to their team members. In this sense, one could say that the use of technology in the world of colleges and business corporations has become quite pervasive. There are some decisive advantages in using tools such as PowerPoint over conventional chalk and black board. A PowerPoint presentation can be prepared beforehand whereas someone using white chalk on black board has to write down during the lecture. Moreover, using chalk can be cumbersome and clumsy compared to using PowerPoint. For example, the latter gives the user flexibility with respect to choice of template, font size, audio-visual options, color schemes, editing facilities, etc, which are not available in conventional methods used to give presentations. An allied tool that is used alongside PowerPoint is the overhead projector. Basically, the projector helps to magnify and display the content written in the PowerPoint slide onto a large white screen. The projector also allows the presenter to use light beam as a pointing tool. Moreover, the light shed by the projector on to the screen is quite bright, making it easier for the audience to focus on the lecture. The other striking aspect of technologically powered tools such as PowerPoint is provisions made by them for customizing the content. Instead of restricting the content creator with rigid templates and formats, these tools provide a range of customizing options that can be utilized to tailor the presentation to specific needs. While the overhead

Shafer-Landau Ethical Theory Summary and Analysis

Shafer-Landau Ethical Theory Summary and Analysis Brody Kent   In this section, Shafer-Landau seeks to draw attention to a major flaw which he finds to exist in subjectivism through its incompatibility with an individuals tendency to question his or her own moral values (p. 296). To begin his argument, Shafer-Landau states that if subjectivism is correct, whatever is right is what he, Schafer-Landau, approves of. According to Shafer-Landau, this is because, under the subjectivist model of ethics, a persons own values are the ultimate authority in determining what is morally right and what is morally wrong (p. 296). In Shafer-Landaus view, however, this use of personal values as the predominant ethical authority does not make sense, as it does not account for instances where a person may be undecided as to the value of their beliefs (p. 296). Arguing to this end, Shafer-Landau claims that he, himself, has personally experienced circumstances where he has been drawn to question his values and their supporting justifications (p. 296). According to Shafer-Landau, this tendency to for an individual to question their beliefs is incompatible with the use of these beliefs as the basis of moral truth (p. 296). Through close analysis of this argument as it is made by Shafer-Landau, it appears that he is thereby reaching this conclusion based on one of two premises: either it is wrong to question ones values because they represent moral fact, or it is impossible for our individual values to represent moral fact because they are founded in beliefs that may be influenced by internal debate and which may therefore change over time; in other words, these values cannot represent moral fact because they lack consistency and objectivity. To counter this argument, I will seek to show that both of these premises are false: the first, due to its inability to describe a legitimate threat to the status of individual values as moral truths, and the second due to its inability to accurately represent the nature of individual, subjective truth described by the subjectivist model. Regarding Shafer-Landaus first possible premise to this conclusion, it seems unsound to conclude that because a fact is questioned it cannot be a fact. Certainly, there are many ideals which we now consider to be fact that have been heavily scrutinized throughout history. As a notable example, the fact that the earth is spherical and not flat has been, and in some cases even continues to be, questioned extensively. Further, it does not seem that the act of questioning a potential fact plays any role in determining whether or not an idea is truly factual. Consider, as an example, the many conspiracies which assert that the Buzz Aldrin and the United States did not land on the moon. Despite this argument and those counterarguments which assert that the United States did, in fact, place a shuttle on the moon, the actual fact of the matter, whatever it may be, is a fact in and of itself and is not affected in any way by this questioning. In other words, the legitimacy of a fact is independent of and cannot be affected by any acts of questioning its value or legitimacy. Therefore, if it was Schafer-Landaus intent to argue that our tendency to question our values is incompatible with our values forming the basis of moral fact, this reasoning seems false, as it relies on a poor argument that our act of questioning a fact damages that facts legitimacy. Shafer-Landaus second possible premise for his conclusion appears to be equally flawed, as it seems to disregard some major components of the essence of subjectivist moral reasoning. According to Shafer Landau, the act of questioning the legitimacy of ones moral values cannot make sense, since [ones own] approvals and disapprovals are the ultimate test of right and wrong (p. 296). Assuming that, through this argument, Shafer-Landau intends to say that moral values are unfit to represent moral truth because they represent ideas that are subject to change under the influence of internal questioning, it appears that Shafer-Landau is overlooking a key aspect of the subjectivist ideal. According to Merriam-Webster, subjectivism is a moral doctrine which states that individual feeling or apprehension is the ultimate criterion of the good and the right (Subjectivism, n.d.).   From this definition, it is understood that under the subjectivist model, there are no objective moral truths ; rather, the subjectivist ideal champions that each individuals values represent subjective moral truths, which are the highest level of moral truth (Ethics Guide: Subjectivism). As a result, subjectivism does not give preference to any single moral value, but supports every individual value as ethically meaningful to that individual. And it seems that the essence of this idea can easily be expanded to the individual level used within Shafer-Landaus argument. If all ideas between individuals are morally valuable so long as they reflect the subjective moral beliefs of that individual, it seems to follow that all differing values within an individual are morally valuable so long as they reflect that individuals perspective, feeling, or belief at the given time. When considered in this light, it no longer appears that the susceptibility of our subjective moral truths to change truly conflicts with the subjectivist model of morality, as Shafer-Landau may be arguing. Rather, it seems that Shafer-Landaus argument rests on a misrepresentation of subjectivism, whereby he is arguing based on a false perception that subjectivism intends for subjective moral truths to possess the level of infallibility and rigidness held by objective moral truths. Because the kind of subjective moral truths championed by subjectivist theory are not expected to possess this level of infallibility, and are, in fact, often celebrated for their tendency to differ and change across people and cultures, Shafer-Landaus argument for the presence of a conflict in our tendency to question our own moral perceptions while using them to determine our moral beliefs appears false if it intends to argue that this conflict is derived from the resulting susceptibility of our moral va lues to our own questioning. Through his argument in this section, Shafer-Landau seeks to convey that subjectivism conflicts with the tendency of individuals to question their moral beliefs (p. 296). I have objected to this conclusion in two ways, each of which correspond to one of what I perceive to be the two most likely reasons for which Shafer-Landau believes this conflict to exist. First, I have identified that Shafer-Landaus conclusion is unsound if it is based on the false premise that this conflict exists because of our tendency to question factual moral truths. Second, I have found this conclusion to be unsound if it is based on the premise that subjective moral truths cannot be susceptible to adaptation or change due to our questioning our own moral values. References Ethics Guide: Subjectivism. Retrieved fromhttp://www.bbc.co.uk/ethics/introduction /subjectivism.shtml Shafer-Landau, R. (2015). Ethical Relativism. In The Fundamentals of Ethics (pp. 296). New York, NY: Oxford University Press. Subjectivism [Def. 2.b] (n.d). Merriam-Webster Online. In Merriam-Webster. Retrieved March 9, 2017, from http://www.merriam-webster.com/dictionary/subjectivism

Global Warming and the Kyoto Treaty Essay -- Climate Change and the Ky

According to David Easterling, principal scientist at the National Climatic Data Center in Asheville, N.C. in twenty years the United States has had thirty seven weather related catastrophes each with damages exceeding one billion dollars (Levin 1). A country as wealthy as the United States can afford to pay thirty seven billion dollars in twenty years, assuming of course that the weather related disasters only cost one billion dollars each. Unfortunately, the weather does not work that way. Hurricane Katrina alone may have cost one hundred billion dollars (Tucker 13). What could be causing these devastating storms? Many atmospheric scientists like Kerry Emanuel believe that global warming is the cause of the increased ferocity of the hurricanes (Nash 38). With the polar temperatures increasing the icecaps are melting. Without the ice to reflect the sun's light, the water absorbs the heat. This creates a vicious cycle. The ocean levels rise with their temperatures. Hurricane Katrina was only a category one hurricane when it crossed Florida. However, when it reached the newly warmed Gulf waters, hurricane Katrina ballooned into a mind-blowing category five hurricane that destroyed the gulf region (McKibben, Year One 30). The melting of the polar icecaps has long been believed to be caused by global warming. Until recently, the cause of global warming itself has largely been up for debate. Now atmospheric scientists attribute global warming to increased greenhouse gases, such as carbon dioxide, in the earth's atmosphere (Greenstone 323). With the knowledge that carbon dioxide causes global warming countries can start taking actions to prevent future global warming. The United States alone produces twenty four percent of the world... ... 166 Issue 1 (2004): 10-12. Phelps, Megan. "More Action, Less Hot Air." The Mother Earth News Vol. 210 (2005): 30. Stenger, Richard. "Man on the Moon: Kennedy Speech Ignited the Dream." CNN.Com. 25 May 2001. Time Warner. 30 Nov. 2013 . Sunstein, Cass R. "It's Only $300 Billion If We Can Fund the War in Iraq, Why Can't We Fund the Kyoto Protocol?" The Washington Post 10 May 2006. 12 Nov. 2013 . Tucker, Patrick. "The Rising Costs of Global Warming." The Futurist Vol.39 Issue 6 (2005): 13. "Warming Trends What Global Climate Changes Could Mean for Wisconsin." Wisconsin Natural Resources 12 Nov. 2006. Wisconsin Department of Natural Resources. 12 Nov. 2013 .

Functional Movement Integration

This is a personal health plan for a 50 year old woman who is diabetic, has had a heart attack and overweight by 30 pounds. More than seven million American women have diabetes, about the same number as men.Diabetes is a disease that forces your body to starve when it is full of food. Normally, your body takes last night’s dinner or this morning’s breakfast and turns it into a sugar called glucose. Then it dumps the glucose into your blood, where it teams up with insulin secreted by your pancreas. The insulin carries glucose into you muscles and organs, where it provides the energy for everything you do.A drop in available insulin or the body’s resistance to using that insulin can cause  Ã‚   metabolic mayhem. With diabetes, glucose builds up in the bloodstream because it is unable to gain admission to muscles and organs. It wears on the heart, kidneys and eyes and then it flows into the bladder and passes out of the body – leaving behind damaged organs starved for fuel.Left too long, in this situation, the body powers down: Symptoms you may have attributed to stress or growing older, can, if unheeded escalate into the complications of diabetes—heart disease, stroke, blindness or kidney failure.PhysicalPrevention is important here. That is why, they physical part of the 12 month personal plan involves losing weight. â€Å"The higher your weight, the higher your risk of diabetes,† say Richard Hamman, M.D. professor of preventive medicine at the University if Colorado School of Medicine in Boulder. You especially need to lose weight if your body is shaped like an apple—thick in the middle. More glucose in the blood makes the pancreas dump in more insulin. Eventually the whole system breaks down, says Dr. Kohrt.Women who are sedentary probably have a 25 to 40 percent increased risk of diabetes compared to women who are more active at the same weight,† Dr. Hamman says. You must be active physically. What do w e mean by this? It is like taking a walk in the morning, going up three or four flights of steps rather than taking elevators. It is doing these things every day.PsychologicalYou must visit a massage center and have a good massage, so that your body and nerves will become relaxed and full of energy. You must plan to do this the next time you find yourself edgy. You must get a Manual Lymph Drainage Massage.This is a process done to the body in order to improve the flow of the lymph rhythmic strokes. This is used in conditions when the body is already developing edema. The process is used in several massage spas and is a great way to detoxify the body. The massage can be readjusted to a low pressure of the hands for those afflicted with some bone disease.

GIS (Geographic Information Systems) in Everyday Life

GIS (Geographic Information Systems) in Everyday Life GIS According to Canalys there were approximately 41 million GPS units sold in 2008, and in 2009 the number of GPS enabled cell phones in use had exceeded 27 million. Without even thinking, tens of millions of people access directions and look-up local businesses from these hand-held devices every day. Lets tie this back to our big picture here, GIS. The 24 GPS satellites orbiting earth are constantly broadcasting data about their location and exact time. Your GPS device or phone receives and process the signals from three to four of these satellites to figure out where it is located. Points of interest, addresses (lines or points), and aerial or road data is all stored in a database that is accessed by your device. When you submit data, such as posting a geo-Tweet (a location-based Tweet on Twitter), checking in on Foursquare, or rating a restaurant you are adding data to one or more GIS data sources. Popular GIS Applications Traditionally desktop GIS has dominated the GIS mindset. People think of ArcMap, MicroStation, or other enterprise-level GIS applications when they think desktop GIS. But the most prevalent desktop GIS application is free, and quiet powerful. With over 400 million total downloads (according to GeoWeb 2008 keynote speech by Michael Jones) Google Earth is by far the most used GIS application in the world. While many people use Google Earth to look for fun things such as a friends house, crop circles, and other oddities, Google Earth also allows you to add georeferenced images, view parcel data, and find routes. Georeferencing Photos Even before the average computer user was using GIS on a near daily basis, everyone has benefited from it. The government uses GIS to decide voting districts, analyze demographics, and even time street lights. The real power of GIS is that it is more than a map, it is a map that can show us exactly what we want to see. How has GIS become such an integral part of society almost seamlessly? Google, Garmin, and others were not creating products with Hey, the mass public needs GIS in mind, no, they were meeting needs. Humans think geographically. Who, What, When, Where, Why, and How those are the five Ws right? Place is extremely important to people. When studying how human populations have acted over the past millennia it is easy to see how geography dictated culture. Today, place still dictates much of our lives: property values, crime rates, education standards, these can all be classified by place. It is interesting to see when a technology has become so ingrained in a society that people dont consider it when they use it, they just use it; like with cell phones, cars, microwaves, etc. (that list could be very long). Personally, as someone who loves maps and loves computers and works in the GIS field I think it is great that an eight-year-old has the ability to look-up their friends address and sho w their parents exactly where they are going, or for family members to be able to see pictures of those they love where they were taken, and so many more cool things that GIS allows us to do without thinking. Kyle Souza is a GIS professional from Texas. He operates TractBuilder and can be reached at kyle.souzatractbuilder.com.

5 Words That Dont Mean What You Think They Mean

5 Words That Don't Mean What You Think They Mean You keep using that word, Inigo Montoya says to Vizzini in The Princess Bride. I do not think it means what you think it means. The word that Vizzini so frequently misuses in the film is inconceivable. But its not hard to imagine other words that hold different meanings for different people. Meanings that may even be contradictory- literally so. Of course, its not unusual for word meanings to change  over time. Some words (such as nice, which once meant silly or ignorant) even reverse their connotations. Whats especially intriguing- and often perplexing- is to observe such changes in our own time. To show you what we mean, lets take a look at five words that may not mean what you think they mean: literally, fulsome, ravel, peruse, and plethora. Literally Meaningless? In contrast to  figuratively, the adverb literally means in a literal or strict sense- word for word. But many speakers have a habit of using the word quite unliterally as an intensifier. Take this example from a speech given by former Vice President Joe Biden: The next president of the United States is going to be delivered to the most significant moment in American history since Franklin Roosevelt. He will have such an incredible opportunity not only to change the direction of America but literally, literally to change the direction of the world.(Senator Joseph Biden, speaking in Springfield, Illinois, August 23, 2008) Although most dictionaries recognize the contrary uses of the word, many usage authorities (and SNOOTs) argue that the hyperbolic sense of literally has eroded its literal meaning. Full of Fulsome If your boss showers you with fulsome praise, dont presume that a promotion is in the works. Understood in its traditional sense of offensively flattering or insincere, fulsome has decidedly negative connotations. But in recent years, fulsome has picked up the more complimentary meaning of full, generous, or abundant. So is one definition more correct or appropriate than the other?Guardian Style (2007), the usage guide for writers on Englands Guardian newspaper, describes fulsome as another example of a word that is almost never used correctly. The adjective means cloying, excessive, disgusting by excess, says editor David Marsh, and is not, as some appear to believe, a clever word for full.Nevertheless, both senses of the word appear regularly in the pages of the Guardian- and just about everywhere else. Tributes, praise, and apologies are often characterized as fulsome without a hint of sarcasm or ill will. But in a book review for The Independent in which Jan Morris described the mistress of Lord Nelson as grotesque, obese and fulsome, we sense she had in mind the older meaning of the word. Having it both ways can lead to confusion. When an economics reporter for Time magazine recalls fulsome times, does he simply mean a prosperous era or is he passing judgment on an age of self-indulgent excess? As for the New York Times writer who gushed over a building with great banks of metal windows, set in a rich screen of glazed terra cotta, particularly fulsome on the second floor, exactly what he meant is anybodys guess. Unraveling the Meaning of Raveling If the verb  unravel means to unknot, unscramble, or untangle, its only logical to assume that ravel must mean the opposite- to tangle or complicate. Right?Well, yes and no. You see, ravel is both an antonym and a synonym for unravel. Derived from the Dutch word for a loose thread, ravel can mean either to tangle or untangle, to complicate or clarify. That makes ravel an example of a Janus word- a word (like sanction or wear) that has opposite or contradictory meanings.And that probably helps to explain why ravel is so rarely used: you never know if its coming together or falling apart. Perusing a New Janus Word Another Janus word is the verb  peruse. Since the Middle Ages, peruse has meant to read or examine, usually with great care: perusing a document means studying it carefully. Then a funny thing happened. Some people starting using peruse as a synonym for skim or scan or read quickly- the opposite of its traditional meaning. Most editors still reject this novel usage, dismissing it (in Henry Fowlers phrase) as a slipshod extension- that is, stretching a word beyond its conventional meanings.But keep an eye on your dictionary, for as weve seen, this is one of the ways in which language changes. If enough people continue to stretch the meaning of peruse, the inverted definition may eventually supplant the traditional one. A Plethora of Piatas In this scene from the 1986 film  ¡Three Amigos!,  the villainous character El Guapo is talking with Jefe, his right-hand man: Jefe: I have put many beautiful pià ±atas in the storeroom, each of them filled with little surprises.El Guapo: Many pià ±atas?Jefe: Oh yes, many!El Guapo: Would you say I have a plethora of pià ±atas?Jefe: A what?El Guapo: A plethora.Jefe: Oh yes, you have a plethora.El Guapo: Jefe, what is a plethora?Jefe: Why, El Guapo?El Guapo: Well, you told me I have a plethora. And I just would like to know if you know what a plethora is. I would not like to think that a person would tell someone he has a plethora, and then find out that that person has no idea what it means to have a plethora.Jefe: Forgive me, El Guapo. I know that I, Jefe, do not have your superior intellect and education. But could it be that once again, you are angry at something else, and are looking to take it out on me?(Tony Plana and Alfonso Arau as Jefe and El Guapo in  ¡Three Amigos!, 1986) Regardless of his motive, El Guapo asks a fair question: just what is a plethora? As it turns out, this Greek and Latin hand-me-down is an example of a word that has undergone amelioration- that is, an upgrade in meaning from a negative sense to a neutral or favorable connotation. At one time plethora meant an overabundance or unhealthy excess of something (too many pià ±atas). Now its commonly used as a non-judgmental synonym for a large quantity (a lot of pià ±atas).

Expansion of Molson Coors Molson Canadian Premium Research Paper

Expansion of Molson Coors Molson Canadian Premium - Research Paper Example This is despite an increase in sales of a competitor. It clearly outlined how Molson Coors had lost it in matters concerning marketing and other strategies relating its sales. One of the major brands that Molson Coors has in mind to promote is the Molson Canadian, one of the three beer brands that it owns. Molson Canadian is a premium lager. One of the possible reasons as to why it is the product of choice to be targeted for expansion is its increasing popularity among beer brands worldwide. It is already a hit in its native country of production, Canada, and the company has major plans for it.   Ranking The ranking of the countries in the order of the best market to the worst is: 1. China 2. Mexico 3. Czech 4. France China There are several reasons as to why China is the best potential market for expansion of Molson Canadian premium lager. One is the popularity gain of premium drinks among the Chinese population (6% in 2010) and its promising steady progress. They distinctively pr efer drinks that have quality and have some status. Premium lager drinks fit perfectly in this description. A preference is skewed towards imported premium lager brands given the inclination of the Chinese to the Western countries culture. This is in fact a perfect opportunity for the Molson Canadian premium lager, given its origin and perfection. The Chinese market has a promising future market, both in the present and in the future. This is given its younger generation’s capability to spend more on luxury goods. The young Chinese thus hold the future market for the Molson Canadian beer brand. Mexico Mexico could have been the best option if at all it had a little glimmer in its economy growth, which is its main letdown while considering the best country for Molson Canadian Premium Lager. This in fact was the main reason as to why they had a drop of 2% of beer volumes sold in 2010. The poor economy is a threat in that the population might prioritize other basic needs due to the rising prices of beer and the overall increased inflation that read 4.4% in 2010 up from 3.6% in 2009. Generally, Mexico has a very conducive market for premium beer with the consideration that a large percentage (94%) is committed to beer among all alcoholic drinks. The age group of the consumer base is also perfect; in the range of 20 – 29 years which is also the future market of the brand. Statistics also show that beer would eventually replace soft drinks for men given the trend it had taken. Of the 3% lager imports that are consumed, 90% comprises of premium lager. This leaves no doubt that Mexico is the second best option for Molson Canadian premium beer expansion plan. Czech Anyone who didn’t have the statistics would have no doubt chosen Czech as the perfect country for this investment plan. This would have been utterly wrong because despite Czech ranking among the top five in beer consumption, most of the supported brands are local brands. This is despite the imports that it gets from Slovakia and Poland. Its recent economic shakedown and the wellness and health sensitization are also designed to increase awareness and thus a high chance of reducing its market.  Ã‚  

Cultural diversity in the media Essay Example | Topics and Well Written Essays - 2750 words

Cultural diversity in the media - Essay Example These include: the ubiquity, infiltration and monotony of mass media in reinforcing the durability of such representations; the problems faced by the highly profit-oriented commercial media in introducing complex representations; and the close association of mass media with the elites in the society, which prevents it from changing its status quo. Ever since the invention of tools of mass-media such as television over a century ago, prominent means of visual media such as films and motion-pictures have used conventional forms of cultural representations, which even after decades, are recycled with little or no changes, and served to the audiences through various genres and outlets. The lack of change in the characterization and cultural depiction of people belonging to a certain ethnic or cultural background (for instance, Asians, Hispanics or African-Americans) can be attributed to the popularity and acceptance of their identity by the masses and their reluctance to accept or percei ve them in non-conventional ways; or the economic pressures which is related to the need to attract the mainstream audiences who are used to the familiar albeit stereotypical depiction of people belonging to culturally diverse backgrounds. Research has shown that television shows which have attempted to break the cultural stereotypes through use of non-conventional portrayal of people belonging to culturally diverse backgrounds, have received negative response and had a limited impact in addressing the issue on hand (Chan-Olmsted & Albarran, 1998; Hollifield, 2001; McChesney, 1999). It can thus be said that television as a medium of mass communication has an intrinsic penchant to fixate on a redundant yet popular concept or ideology... This paper on ‘Cultural diversity in the media’ represents cultural diversity within American media that dates as far back as the early 1950s. The first instances of depiction of culturally diverse people in Hollywood were witnessed during the early 1950s where mixed raced couples, were shown on screen. This was at a time when films and television shows were highly white dominated. Such representations of racial and ethnic minorities in films i.e. popular mass-media, indicated the liberal expressions of sentiments of the majority of white Americans towards and regarding people of different races, thus showing hints of subtle prejudice, bigotry and racism as observed in daily lives during that era. Although these films and television shows largely catered to the majority i.e. white American audience, such representation showed the growing acceptance of cultural diversity in popular media. Today, the cultural diversity in the American films and television shows is more evi dent and there is a high representation of not only African-Americans but also of people belonging to other ethnicities such as Hispanics and Asians as well. Popular television show such as ‘The Big Bang Theory’ (showcasing an Indian, as a part of the core star cast) is telecast at prime time in the U.S. and has rapidly gained popularity. The rising popularity of such shows indicates the changing culture of contemporary America which is essentially a mix of various racially and ethnically diverse populations.